Digital Transformation Specialists
Objectivity Ltd., established in 1991, is a values-driven technology partner specialising in bespoke software. Through providing professional IT services, we aim to help organisations create a genuine business advantage that leverages the newest technologies and innovative thinking.
As your software development partner, we’re able to deliver a wide range of bespoke solutions and services: web & desktop apps, cloud, AI & ML, consulting, maintenance, etc.
When realising your projects, we focus on establishing a close and collaborative working relationship with you and your teams to ensure maximum efficiency and business need alignment.
Our company has received the Great Place to Work© certificate 5 years in a row. The people who make up Objectivity love their work and never miss an opportunity to share their knowledge and experience. Best of all, we have fun while doing it!
By partnering with us, you can be sure that we’ll deliver the value you seek, working in line with our company’s deeply-rooted principles: Win-Win, People, Integrity, Excellence, and Agility.

headquarters
other locations
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Neue Mainzer Str. 75Frankfurt 60311Germany
Focus
Portfolio
Edrington, Suez UK, ImmobilienScout24, NHS, DEFRA, Morrisons Corporate, Unilever, Knight Frank, Ascentric, Primark, Tonik, DHL, Hospira, GMCA, Health Innovation Manchester, ATG, Red Commerce, Flooid, PayU, Evergreen Health

Bike App

Greeneat

Finance App
Reviews
the project
Custom Software Dev for Financial Services Company
“They quite often go the extra mile.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of a financial services company.
What challenge were you trying to address with Objectivity Ltd.?
We needed a partner with a high degree of skill in delivering bespoke software.
What was the scope of their involvement?
They’ve helped us develop multiple websites and applications. We have multiple vendors and they’re just one of the vendors that we have that provide the resources to build those applications for us. All of the developments are bespoke software builds for a tax line of service.
It’s mainly websites or applications that manipulate displayed data for clients. We build solutions that have elements of machine learning in them because Objectivity Ltd. has a team of data scientists. We build some AI/ML applications as well. The bulk of the work is bespoke websites for the financial sector.
What is the team composition?
We’ve worked with probably 200 people. I tend to work with all the teams directly. They have many developers. We have a main person we reach out to when we need a new team to build a new solution. I believe they call him a tribe leader. They have a number of people that do work for us and they group them in teams of five people.
How did you come to work with Objectivity Ltd.?
They were recommended. We have people on our team that used to work there. They had a good reputation. We chose them because of their culture and they’re quite close. They’re only a 1–2 hour flight from London which is convenient. Their rates were also very attractive.
How much have you invested with them?
We've spent 5 million British pounds (approximately $6.7 million USD).
What is the status of this engagement?
We started working together in March 2017, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We deliver all our projects using an agile methodology. The product owners and project managers we have start with initial assumptions and budgets. They track the burn-downs and burn-ups and all of those KPIs. They’ve been quite good.
How did Objectivity Ltd. perform from a project management standpoint?
The communication is very good. We’re on a shared communication platform. We have instant messaging. We’re in the same channels for all projects. We have daily standups. We have project planning sessions, retrospection, and all of the agile ceremonies you’d expect. The communication is 10 out of 10.
What did you find most impressive about them?
Before we even decided we wanted to build something, they already had a very dry but still functioning prototype for us. They quite often go the extra mile just to show us how something could be done when we’re struggling with thinking about solutions. They go ahead of our expectations.
Are there any areas they could improve?
No, there’s nothing that comes to mind.
Do you have any advice for potential customers?
My advice is to challenge them. The estimates they produce for the work is their idea of the work that has to be done. They obviously don’t know our business inside out. Don’t take their estimates at face value. Always challenge. Always try to understand why and how they priced the work.
the project
Dev Augmentation for Retail Solutions Company
“They stay at the forefront of technology and can offer a broad variety of resources.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work for an international software and money services company. We deliver hosted software solutions to retailers, including in-store till systems and commerce systems. I'm the head of software development for the UK part of our group. I'm responsible for a lot of our software development and deliveries.
What challenge were you trying to address with Objectivity Ltd.?
We hired them to augment our development team.
What was the scope of their involvement?
They're currently enhancing and augmenting our headless commerce solution, which is all web services. Technologies include Java, Spring Boot framework, JWT for authentication, and Tomcat.
What is the team composition?
The team size runs anywhere between six and twenty individuals. They delivered three teams of around eight people in development, business analysis, and test functions to augment my development capabilities to deliver on product development and projects we're currently engaged in.
They integrate with our in-house staff and operate as standalone teams on various projects. I have a client manager, and we also work with a project manager and another point of contact to identify and fulfill our resource requirements.
How did you come to work with Objectivity Ltd.?
We've worked with them in the past. We previously had a good experience with them, and one of our colleagues enjoyed working with them in an interim role. We agreed to reengage them based on our previous experience and their extreme proximity to our office. Their development capabilities improved a lot since our first engagement with them, and they were the logical choice to hire.
How much have you invested with them?
Our total expenditure falls somewhere in the $200,000–$1 million USD range.
What is the status of this engagement?
We reengaged with them in September and started work in December 2018. The work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We've seen a positive impact, and they increase our capabilities and capacity to deliver. They bring in a high level of technical expertise. Thanks to their capabilities, my internal staff experiences none of the anxiety that arises with other third-party groups.
How did Objectivity Ltd. perform from a project management standpoint?
I'm very happy with the integration with our team, and they communicate well with all of our team members, on every level. We get good governance from their project management and project assurance functions.
What did you find most impressive about them?
Their maturity and their approach to satisfying us in our market space are impressive. They're a technology company first, and they focus on the quality and capability of their own staff. That feeds through to the quality of service. They stay at the forefront of technology and can offer a broad variety of resources.
Are there any areas they could improve?
No. I like them, and I feel they're going in the right direction. They invest a lot internally to create capabilities and market for the future. They're doing all the right things.
Do you have any advice for potential customers?
Invest time and effort into understanding their approach to delivering projects. Explore their structures, so the context is clear.
the project
Dev Augmentation for ICT Company
“They have a genuine desire to do a good job for us.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CTO of telent, an information and telecommunications company.
What challenge were you trying to address with Objectivity Ltd.?
We have software development capabilities in-house, but I needed additional resources for one of our key customers. I also wanted to try to upscale or modernize our own development abilities.
What was the scope of their involvement?
We had a contract that wasn’t performing well, and it needed system development. Objectivity Ltd. sent over a business analyst to analyze the requirements and worked with that project team. They got a development team involved and delivered a great piece of software. Everybody liked it, and we’ve been working with them ever since.
We developed an in-house asset management maintenance system that we use on all of our big maintenance contracts. We have a contract that looks over all the traffic lights in London, which presents challenges in the delivery model and the way we manage our resources. They developed a completely new module that allows us to schedule our resources in a dynamic way and monitor and report on performance. They used HTML 5. The UI performed well with ease of usability. Our end customer wanted to deploy it themselves for their own purposes. That initial work was a successful project all around. They’ve done quite a bit more work on our maintenance application.
We also have a product for our rail customers based on our management system that a station manager uses to manage TCT via security. We use Microsoft Silverlight. Over 9–12 months, they completely redesigned, redeveloped, and tested that product into new single brands and native applications that allowed us to have a more modern, lightweight UI and more flexible deployment methods.
What is the team composition?
I mainly deal with a couple of people in the UK. They have a main client representative that is Poland-based that interfaces with me when needed. For each project, they have a specific team with a business analyst on that team, who is also a project manager. We’ve never had more than two or three developments going on in parallel. It was probably a 10-person team for the management system. Most of their team is based in Poland.
How did you come to work with Objectivity Ltd.?
We had a tender, and they contacted me, so I went to see them because they were local to us, and I felt that they could meet our requirements. Then, I spoke with a couple of their key customers who had confidence in them. We also went to Poland to meet their management team and see the development facilities, and they made a great impression. They did a great job analyzing the requirement and breaking down what needed to be developed. It was a trial working together, and it worked well.
How much have you invested with them?
We’ve spent over $1 million.
What is the status of this engagement?
We started working together in March 2016, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’re excellent at process mapping. For the scheduling system of London’s traffic light system maintenance, they analyzed what we were doing and mapped the process they needed to do. They built on an existing system that we already had for management resources. They efficiently put a module on with great UI that allows easy scheduling and reporting. It was exceedingly successful and transformed that contract into the highest performing contract of all for London’s traffic light system.
They’ve also done quite a bit of ongoing development on things like customer portals and mobile application development. My internal customer is extremely complimentary of what they’ve done and how they’ve developed the new applications for the business.
How did Objectivity Ltd. perform from a project management standpoint?
They have a daily stand-up video conference. They come over and spend time with us as needed. The communication is good.
What did you find most impressive about them?
They have a genuine desire to do a good job for us. It’s not just about profit; it’s about developing something well. They’re fantastically professional and honest.
Are there any areas they could improve?
I have less interaction with them than I did originally. It’s important they don’t lose that contact and forget the existing customer.
the project
Software Development for B2B Energy Company
"They were a high-quality development team with meticulous processes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Tonik Energy is a renewable energy provider that brings new technology to the B2C and B2B markets. I'm the technology director, responsible for enterprise architecture, information security, internal IT, and software development.
For what projects/services did your company hire Objectivity Ltd.?
Because of our rapid growth, we needed more development capabilities. We wanted to hire a development partner that could scale their team to meet business and market demands.
What were your goals for this project?
We wanted to deliver a key business project while scaling up our long-term development capabilities. We engaged Objectivity Ltd. to build a development team and deliver a key project.
How did you select this vendor?
I had the pleasure of working with Objectivity Ltd. during a project with similar requirements. We considered contract resources, but that did not build a flexible team structure or offer a reasonable price.
Describe the project and the services they provided in detail.
They built a referral capability within our product set. Objectivity Ltd. integrated with our development team and our entire business, teaching us a complex architecture and implementing the solution across our whole platform.
What was the team composition?
The team included a part-time project manager, a business analyst, developers, a tester, and a part-time solution architect.
Can you share any information that demonstrates the impact that this project has had on your business?
They delivered the solution on time and within budget. It's now a key part of our sales strategy, helping us retain customers and develop our referral pipeline. In addition, our greater development capabilities have allowed us to quickly bring products to market.
How was project management arranged and how effective was it?
Our project manager ran extremely efficient agile processes. They provided clear documentation and progress reports while dealing with issues through daily calls.
What did you find most impressive about this company?
They were a high-quality development team with meticulous processes. We were particularly impressed with how well they captured our requirements and managed our stakeholders.
Are there any areas for improvement?
To be honest, they could improve very little.
Objectivity Ltd.’s work meets the mark time and time again. The team is communicative, agile, and on top of the ball. Customers can expect a proactive team that aims to exceed expectations.